1977

Established BELMONT Cosmetics corporation and cosmetics brand “LebeL” was born.

Launched TOP MODEL, cream type hair color.

1978

Completed TAKARA BELMONT Co. cosmetics factory in Shiga and started production.

1981

Held the 1st LebeL Winding Contest.

1983

Launched SILKY TOUCH FREEM.

1984

Launched LEBEL MOUSSE.

1988

Launched COLOR PALETTE.

1990

Launched SUPER SILKY.

1991

Renamed to Lebel Cosmetics.

1992

Launched Natural Hair Soap & Treatment, which gained focus for being biodegradable.

1994

Started event for hair salons LEBEL MANIFEST (Later called LEBEL IMPULSE)

Launched COLOR TONING.

1995

Launched HAIR MAKE AQUA.

1996

Started overseas sales.

Launched CREAM CYS.

1998

Launched COOL ORANGE.

2000

Acquired ISO14001 certification, international standards for environmental management system.

Launched FORME ARTS.

2002

Launched MATERIA.

2003

Held the 1st contest of LEBEL CONGRESS.

Held the 1st LEBEL IMPULSE – design award (later called Dream)

Held LebeL Academy in Shanghai.

2004

Started support to The Setouchi Olive Foundation.

Launched Trie.

2005

Held LebeL Academy in Seoul.

Began publishing Science for Salon Work by LebeL Cosmetics

2006

Cosmetics Research & Development center was established in Shiga

2007

Launched AIR SILKY.

Introduced hybrid vehicles for use as company cars

2008

Renamed to LebeL.

Launched PLIA.

Began carbon offset activities

2009

Launched LUQUIAS.

Launched IAU.

2010

Held the 1st contest of Dream (later called I.D.).

Started participating “challenge 25 campaign”.

2011

Started reconstruction support for the Great East Japan Earthquake

2012

Launched Fura.

Launched IAU mother essence, IAU essence, and received Good Design Award

2013

Launched THEÓ.

2014

Started participating the climate change campaign “Fun to Share”.

Publish “Basic Hair Science: Understandable as Derived from Salon Work!”, Lebel/Takara Belmont Corp.

2015

Launched viege.

Began operating solar power generator at the Shiga office

2016

Held the 1st I.D. Contest.

Launched LOCOR.

Launched Rufor.

2017

Launched Moii.

Launched LUVIONA.

2018

Launched SEE/SAW.

2019

Launched edol.

Started support to KIDS EARTH FUND nonprofit organization.